Business Case Studies 6 - YOURS FAITHFULLY!
A single-topic business case study devoted to customer relationship management and loyalty
FOR: High-level business school students and adults invoved in marketing
The first unit is devoted to CPS - Creative Problem Solving and gives students some valuable tools that are needed in CRM!
Following units focus on value and value models, customization and mass marketing, the meaning of loyalty, and many other aspects.
Each unit presents articles, projects, criticial thinking questions, opportunities for meetings, discussion and presentations. Like YOU NAME IT! this text acquaints learners with BOTH concepts and language, making it ideal for use in business courses.
There is also a "language toolbox section" devoted to grammar and vocabulary. See the sample pages!
100 pages
Price: 24.50 Euros