Business Case Studies 5 - YOU NAME IT!
A single-topic business case study devoted to branding and positioning
FOR: High-level students in business schools, and adults specialized in (international) marketing
This case study explores the notions of branding and positioning. The first unit focuses on good meeting skills, including how to be a good, active listener.
The following units look at corporate culture and vision, the corporate image, and essential notions of branding and positioning.
Each unit opens with an introductory case, followed by projects for group participation including meetings and presentations. Critical thinking sections ask students to find answers to problems.
Special "language toolbox sections" focus on grammar and vocabulary. See the sample pages.
104 pages
Price 24.50 Euros